It’s not what product you use to collect and analyze web site usage data. It’s not about counting the page views, click-throughs, unique vistors, or hits. It’s not even about pretty pie charts, bar graphs, or heat maps. What web analytics is about is the “process” to collect and analyze usage data in order to gain solid, actionable insight into your customers. This insight when used properly can easily translate into significantly higher conversion rates. Read more…
Web analytics is the science of collecting and analyzing your web site usage data so that you can optimize your site for best results. For example, if you analyze the click behavior of your web site users, you can learn how to best place links on your site to encourage most sales. Similarly if you learn about the demographics of your users, you can target marketing campaigns to those demographics that yield most results.
There are several tools that can be used for web analytics. Some of these are paid, while others are free. Below I will discuss some of the most useful tools available. Read more…
Finally a new version of SubSonic was released today with a lot of new features. SubSonic is one of my favorite Data Access Layer (DAL) generators, that makes it super easy to create data access code.
As a developer you have a lot of control over what the generated code looks like, which is great because I do not like code generators to dictate the essence of my code. But the beauty of SubSonic is that you never really have to interact with the generated code itself. It’s automatically generated and compiled for you — you just need to learn how to use it, which is pretty simple. What’s more, it’s free, and works with not only SQL Server, but also with MySQL, SQLite, and Oracle databases. Read more…
Building software is like building a house in many ways. When building a house, we have to have a good foundation, strong pillars, proper plumbing and wiring, and so on and so forth. When building software, we need to have a good design, clear and concise code, proper wiring of components, etc.
There is one subtle difference between building software and building a house though. Usually when we build a house, we rarely make large renovations such as adding a story, moving around walls and windows, putting in a new electrical system, or modifying the foundation. Software, on the other hand, needs to be modified and updated quite often due to changes in business caused by Read more…
