Google just released Go as a new open source programming language that aims to simplify the complex software development model of modern programming languages, especially in the areas of dependency management and multi-threading. Read more…
Google Wave – a game changer that will change the very fundamentals of communications and collaboration over Internet as we know it today. If this technology takes off, as I believe it will, tools like e-mail and IM that we have grown to love and depend upon will gradually cease to exist. Other collaboration tools such as discussion forums, social networking, and blogging tools will change dramatically.
If you have not done so yet, checkout the Google Wave preview video here.
It’s not what product you use to collect and analyze web site usage data. It’s not about counting the page views, click-throughs, unique vistors, or hits. It’s not even about pretty pie charts, bar graphs, or heat maps. What web analytics is about is the “process” to collect and analyze usage data in order to gain solid, actionable insight into your customers. This insight when used properly can easily translate into significantly higher conversion rates. Read more…
Web analytics is the science of collecting and analyzing your web site usage data so that you can optimize your site for best results. For example, if you analyze the click behavior of your web site users, you can learn how to best place links on your site to encourage most sales. Similarly if you learn about the demographics of your users, you can target marketing campaigns to those demographics that yield most results.
There are several tools that can be used for web analytics. Some of these are paid, while others are free. Below I will discuss some of the most useful tools available. Read more…
