Book Review – Web Analytics: An Hour a Day
It’s not what product you use to collect and analyze web site usage data. It’s not about counting the page views, click-throughs, unique vistors, or hits. It’s not even about pretty pie charts, bar graphs, or heat maps. What web analytics is about is the “process” to collect and analyze usage data in order to gain solid, actionable insight into your customers. This insight when used properly can easily translate into significantly higher conversion rates.
Avinash’s book explores the essential process of web analytics and how you should use it to your advantage. It doesn’t matter whether you use Google Analytics or a home-grown software to collect and analyze data (Avinash does tend to favor Google Analytics though), since technology is just an enabler, which will keep evolving. Process, on the contrary, will remain the same for a long time and will keep helping you make better informed business decisions.
Avinash’s book teaches you how to think like a web analyst and how to use both quantitative and qualitative analysis in context to gain actionable insight that can be used to make timely and necessary business decisions.
The book avoids the unnecessary jargon, so it’s an easy read for both technical and business readers alike. The tone is friendly and humble so you will actually enjoy reading it. Tips, tricks, and techniques mentioned in this book are easy to follow and can be implemented relatively easily.
The book comes with a CD, which includes some useful information, such as presentations and MP3 audio files from the author.
Buy Web Analytics An Hour A Day from Amazon.com